Love Hermes brand value and position

The brand value of brand value: $5700000000 brand sales: $173 in 2.5 billion, the most famous is the love of Hermes Birkin bag queuing list. Now, the company is dedicated to the growth of the consumer group through the expansion, and in February this year to open it in New York the first men's custom shop. In the course of development of history, was born in 1837 in Germany (1801), love HermesLin di French Henry HeErMeiSi origin, his harness manufacturing company was set up, his first business is horses manufacturing collar!!!!! In order to make the mark to wear the cervical collar paste, Henry's HERMES spent a lot of time and energy, is strict in a person's request, finally in 1867 the world leather in a business awards for exhibition, is built from carrying on his use of leather and series solid foundation. However, the family business, in the appearance of the car, have very big change, in the third generation of Charles amir love Hermes control, love Hermes (Hermes) not only not destroyed, but love Hermes leather series perfume harness manufacturing and introduced "saddle needle" suitcase, create a new style, his love Hermes grow like, love Hermes thoroughly career transformation of spirit, love HermesLin dean, and the establishment of the love Hermes became an independent school style. In 1920, love Hermes (perceived key word S) the development course and actively expand to handbags, traveling bags, gloves, belts, jewelry, watches, laptop computer, and the ashtray, scarves, and other. Robert DUMAS even in the fifth generation took over, the more introduced a perfume, suit and tie, shoes, towel, pottery, jewelry, men and women clothing, watch and desk act the role ofing series of new products, let love Hermes (perceived keyword) across the all-round, become a real life taste representative. Love Hermes (perceived key word S) group is divided into three system, is the key word S jersey perceived Lear (leather) La Montre perceived keywords (watch) and perceived keyword small perfume (perfume); In the world with 186 stores, 56 retail shop, in order to keep the consistent keep love Hermes tastes and image, all of the product design, every shop design pattern, or even the cabinet in France the customized manufacturers, were flown to the country, expected to maintain the one hundred to history is. The love Hermes brand present condition (perceived key word S) group, headquarters is located in the famous love HermesLin dean of the blessing of the treasure way no. 24, the person in charge of the duma let-Louis love HermesDu exceed. Women's clothing designer Martin Margiela (former) since 1998, winter began to join the family love Hermes Belgian designer, has always been low-key style style and the pursuit of the perfect exquisite originality, let love Hermes (perceived keyword) women keep love Hermes (perceived keyword small group) is still grace, no extra design, but the fashion show temperament and display the function of the clothes and the height of the comfortable, is finally let love Hermes (perceived keyword) captured the hearts of the men of important. Let all the products to fine to the United States, the impeccable, is love Hermes tenet. Love Hermes has 14 series products, including leather, bag, scarf, male and female clothing series, perfume, watches, most of the products are made by hand, no wonder people say, hermes object as thought deep, high grade, connotation is rich, the exquisite works of art. These love Hermes high-quality goods, through its spread in the world DuoGe 20 countries and regions of the more than 200 stores, to the high pace of modern life, let the world to return to traditional grace. After 160 DuoNian rain vicissitudes of life, love Hermes family through the efforts of several generations, the brand was born in mandarin duck. As early as in the dawn of the twentieth century, love Hermes has become the representative of the French luxury consumer goods. In the 1820 s, love HermesLin di founder Henry. Love Hermes grandson amir says: "love Hermes leather products, in order to create the most graceful of traditional sports." love Hermes in Paris, the specialized production each kind of form a complete set of transportation delicate adornment harness shop in Paris in 1885, each year, of the exhibition Hermes love is the first prize of such products. Since then, amir love Hermes son. Charles built shop, the production and the sales saddle and other items, and began to retail business. As the flow of the tools, such as love Hermes's appearance and development, began to change the production line, its superb production technology used in other products, such as the purse, bags, handbags, watch belt, and some sports, such as golf ball, polo,, hunting and other auxiliary tools, love HermesLin di also design and production of high-grade sportswear. Love Hermes all products are only use the best advanced materials, pay attention to decorating a process, the details of the complex, with its excellent quality, win a good reputation. In love Hermes history, and work together to create a great big news of the time, in 1920 in the twentieth century design, prince of wales chain golf unlined upper garment, leather clothing design became the first. Love Hermes fourth generation successor to the kyelang and rose DiMa burt, in its leather products, and on the basis of perfume, and the person in charge of the new category, to the development of the's, the constant development and expansion of the love Hermes company has all kinds of fashion and perfume and other products. In 1970, Hermes love is a pure handicraft industry family factory, but 15 years later, it has the development and production of high quality super multinational company, turnover expand 5 times, and now, the enterprise has been widening scale Hermes love. In the 1992 years of turnover of two billion five hundred million francs (about 3.72525 billion yuan, net profit of one hundred and seventy million and sixty thousand francs value.) .